In conjunction of the year-long festivities to mark Singapore’s golden jubilee, Canon today introduced a special edition of the PowerShot G7 X (SG50 Limited Edition) for retail exclusively for the Singapore market. The PowerShot G7 X has been a top selling model in the PowerShot premium G series range, earning accolades for its outstanding image quality thanks to the technology prowess powering the compact camera.
“Canon has grown in tandem with Singapore’s changing landscape. In designing this limited edition PowerShot G7 X, we sought to capture and commemorate the essence and development of Singapore in one of our most popular and progressive models,’’ said Edwin Teoh, Assistant Director, Consumer Business Marketing, Canon Singapore. “The compact PowerShot G7 X is a forerunner in its class and its imaging technology embodies Canon’s commitment to high image quality, innovation, and creating better cameras for a wider community.’’
SG50 Design Elements
The sophisticated design of the SG50 limited edition PowerShot G7 X is accentuated by a classy yet striking hue of red on the ring control. The ring control, built into the lens barrel, enables easy adjustments to basic functions like shutter speed and aperture whilst the stacked mode dial tweaks exposure compensation. The dynamic hue of red is symbolic of passion and also the signature of both Singapore and Canon. The SG50 emblem, now synonymous among Singaporeans as a celebratory mark for 50 years of nation building, adorns the camera body and is embossed on the camera pouch, making it a timeless edition for keepsake.
The limited edition run of these 500 units is designed and manufactured in Japan. It comes with the special 15th anniversary edition Canon G Series packaging and also includes a certificate of authenticity.
Top-notch image quality within your control
The impeccable image quality even under dim-lighting conditions of the PowerShot G7 X is rendered by the large one-inch type 20.2 megapixel CMOS sensor, perfect for capturing night scenes and even fireworks. The camera also delivers on high-quality macro shots at a minimum focal distance of 5cm.
The PowerShot G7 X is equipped with a bright f/1.8 lens, creating a more shallow depth of field to achieve better subject contrast, delivering the effect of a sharp foreground focus against a softer background. Its 9-blade circular aperture diaphragm creates circular blurs to produce a beautiful bokeh effect.
The PowerShot G7 X’s ZoomPlus technology allows the 4.2x zoom lens to be extended up to 8.4x while maintaining high image quality. Its broad zoom range is equivalent to a 24mm-100mm lens, making the camera flexible in capturing both wide and telephoto images. The PowerShot G7 X makes use of a 31-point AF, to ensure the desired object is always in focus. The PowerShot G7 X features built-in wireless capabilities and Near Field Communication (NFC) support, which allows the convenience of sharing images and videos via the Canon CameraWindows app. Connectivity to Wi-Fi enables images to be posted directly to Canon Image Gateway, an exclusive online photography resource and service, as well as other social media websites.
Pricing and Availability
The PowerShot G7 X (SG50 limited edition), which comes with a camera case, is now available at the following Canon authorised distributors and dealers at a recommended retail price of $829.
Best Denki Singapore